"As we closed the final issue the team became slightly hysterical, because we finally realised what it was we’d been aiming at. It’s about the qualities of optimism and cheer, and personal style and stylishness. People who are doing difficult things with big old smiles on their faces, those are the people who are nice to be around. When we realised that, it felt really exciting, because these qualities are definitely not being represented in women’s publishing at the moment."
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